The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.
Supporting a good cause not only provides businesses with convenient advertising, it also creates positive publicity that encourages potential customers to choose your business over not-so-generous competitors. The coolest part is that you don't need a big budget to make a big sponsorship splash. Whether you have thousands of dollars to give, or just your time, sponsorship marketing can boost your small business. Let's make sure we're on the same page regarding what a sponsorship actually is. Here's the definition of "sponsor" from Wikipedia: "To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor."