The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.
Why Sponsor?
Supporting a good cause not only provides businesses with convenient advertising, it also creates positive publicity that encourages potential customers to choose your business over not-so-generous competitors. The coolest part is that you don't need a big budget to make a big sponsorship splash. Whether you have thousands of dollars to give, or just your time, sponsorship marketing can boost your small business. Let's make sure we're on the same page regarding what a sponsorship actually is. Here's the definition of "sponsor" from Wikipedia: "To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor."
Corporations provide nonprofits with financial support, and in return, nonprofits provide corporations with positive PR and a boost in business.And the boost can be significant:
91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality*
61% of consumers are willing to try a new brand, or one they’ve never heard of, because of its association with a particular cause*
50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). **
* 2013 Cone Communications/Echo Global CSR Study
** Nielsen 2013 Consumers Who Care Study
61% of consumers are willing to try a new brand, or one they’ve never heard of, because of its association with a particular cause*
50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). **
* 2013 Cone Communications/Echo Global CSR Study
** Nielsen 2013 Consumers Who Care Study
Businesses often sponsor non-profit organizations, community events, or individuals for three key benefits:
Target a niche market: The recipient's supporters and beneficiaries become your marketing audience.
Drive sales: Your business can boost sales with a strategic marketing strategy.
Your business can convert your recipient's supporters into your own customers.
Distinguish your business above competitors: Your competitors' products and/or services may be just as great as yours, but if your business shows an ethical commitment to the community as a whole, you can bet potential customers will take that into consideration. Whether or not customers consciously make purchasing decisions based on ethics, people generally gravitate towards companies that care.
Target a niche market: The recipient's supporters and beneficiaries become your marketing audience.
Drive sales: Your business can boost sales with a strategic marketing strategy.
Your business can convert your recipient's supporters into your own customers.
Distinguish your business above competitors: Your competitors' products and/or services may be just as great as yours, but if your business shows an ethical commitment to the community as a whole, you can bet potential customers will take that into consideration. Whether or not customers consciously make purchasing decisions based on ethics, people generally gravitate towards companies that care.
Let us know about you
Street children need you
With so many difficulties these kids stay alive
Could you help them to have the future any child deserves?
Could you help them to have the future any child deserves?